Orian Travels – Brand & Web Experience Design
Orian Travels – Brand & Web Experience Design
Orian Travels By Awesome & Hybrid
Orian Travels is a Nigeria-based transport company focused on delivering reliable, comfortable, and well-structured intercity travel experiences. Luvidion was tasked with developing a modern brand identity and a user-friendly digital presence that reflects trust, movement, and simplicity.
Our approach centered on clarity and accessibility—designing a visual system that communicates efficiency while maintaining a warm, customer-friendly appeal. From the logo development to the color palette and typography, every element was crafted to resonate with everyday travelers while standing out in a competitive transport market.
We also designed a clean, minimal website interface that prioritizes ease of navigation, allowing users to quickly access travel information, schedules, and booking options. The structure was intentionally streamlined to reduce friction and enhance the overall user journey.
The result is a cohesive brand and digital experience that positions Orian Travels as dependable, modern, and customer-focused—ready to move people seamlessly across destinations.
Project Breakdown
Client: Orian Travels
Studio: Luvidion
Scope: Brand Identity, Logo Design, Visual System, Website UI/UX
Role: Brand Designer, Web Designer, Creative Direction
Tools: Adobe Illustrator, Photoshop, Figma
Key Highlights
Developed a modern, memorable brand identity rooted in movement and clarity
Designed a user-focused website with a clean, frictionless interface
Created a scalable visual system adaptable across print and digital platforms
Positioned the brand to compete confidently within Nigeria’s transport space
Task
We were asked to work out a new structure and to provide the necessary designs.
Strategy
Brand Strategy, UX Strategy
Design
Logo Design, Full Branding
Client
Orian Travels
Outcome
stablished a clear and professional brand identity that builds trust with travelers at first glance
Improved user experience through a simple, intuitive website structure for easy navigation and quick decision-making
Increased brand recognition with a bold, memorable visual system adaptable across tickets, vehicles, and digital platforms
Positioned Orian Travels as a modern and reliable transport option within a competitive local market
Created a scalable design system ready for future expansion, including mobile and booking integrations
Enhanced customer perception by aligning the brand with comfort, safety, and efficiency
Role & Responsibilities
Led the creative direction for the entire project, ensuring consistency across brand and digital touchpoints
Conducted research into user behavior and local transport competitors to inform design decisions
Developed the brand identity, including logo design, color palette, and typography system
Designed the website UI/UX with a focus on clarity, usability, and seamless user flow
Structured content and layout to prioritize essential travel information and reduce user friction
Created visual assets and mockups for real-world applications (tickets, branding, digital use)
Collaborated on brand positioning to align visuals with the company’s core values of reliability and comfort