The brief
The Benue State Sexual Assault Referal Centre (SARC) Initiative by the Quniticential Linda Ene Darisu (LED) was set up to help communicate and create awareness for voilence against vulnerable individuals.
Luvidion was commissioned to develop a visual identity for the Sexual Assault Referral Centre (SARC) — an initiative dedicated to supporting survivors of gender-based violence. Our task was to create a compassionate yet strong brand presence that communicates trust, safety, and dignity. We designed a cohesive visual system that included the logo, color palette, and brand materials, ensuring consistency across both print and digital platforms.
The task
The Idea/Instruction was to create a brand identity for the SARC that stands out and inspires all varieties of people both local and internaional to participate and witha touch of minimalism.
The logo is a shape of a heart and love to provoke care and coompassion. The decision to go with pink and blakc was inspired by the universal color we all have in us regardless of our gender, tribe, race, color, height and locaiton. The elevations and valley signifies the ups and downs associated with dealing with every day life.
