The brief
Luvidion spearheaded the complete branding and digital transformation of the African Development and Domestic Resource Institute (ADDRI).
The project combined strategic design thinking with modern web innovation to give the NGO a bold, credible, and functional identity that mirrors its mission of driving sustainable development and policy impact across Africa.
Luvidion was engaged by the African Development and Domestic Resource Institute (ADDRI) to create a complete visual identity that reflects the organization’s mission of driving sustainable development, research, and policy advocacy across Africa. The branding phase covered logo design, stationery, social media templates, and promotional materials — all unified by a clean, progressive, and impactful look that conveys credibility and purpose.
The task
Design gave ADDRI a voice — transforming purpose, advocacy, and impact into a timeless visual and digital identity.
Beyond the visual identity, Luvidion was tasked with designing and developing an advanced NGO website for ADDRI. The site features a responsive layout, structured content architecture, and a custom donate button integrated for seamless online giving. The goal was to provide an engaging and functional digital platform that amplifies ADDRI’s visibility, supports its programs, and enhances user interaction and support.
